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©2019 by Dellea. Proudly created with Wix.com

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Thank you for stopping by and checking out my portfolio. If you are interested in working with me, please send an email by clicking the big yellow button!

HELLO, I'M DELLEA

Are We a Good Match?

My name is Dellea Copeland and I am an experienced director of content, podcast producer, and managing editor with advanced training in data analysis. 

 

I've been on the hiring end of things - and I get it.

 

You are searching for the perfect candidate. They are talented but also a good fit for you and your clients. Someone who has the right blend of creative power and data skills. A millennial who is not afraid to pick up the phone and speak. (Bonus points for a sense of humor!)

I am also in the market for the right opportunity. As a skilled data analyst and content marketing professional, I am ready to join a company with a relaxed and positive atmosphere, constructive feedback, and commitment to excellence.

Whether the project is an email campaign or a 30-page print newspaper, I specialize in driving results with curated content, data-driven marketing strategy, and world-class client collaboration. 
 

I’m confident in my ability to bring both creative power and analytical expertise to every project and marketing campaign.

 

If you believe we are a match, email me today!

EDUCATION

What I’ve Learned

MOOC (Current)

Content Strategy & Social Media Marketing

NORTHWESTERN UNIVERSITY 

  • Rigorous sequence of online courses with graded feedback

  • Concludes with hands-on capstone project to demonstrate knowledge by tackling a real industry problem

Master of Arts (2017)

Political Science

PENNSYLVANIA STATE UNIVERSITY

  • Intensive and specialized training in data analytics including predictive modeling

  • Selected teaching & research assistant 

  • Experienced panelist and presenter at industry conferences

Bachelor of Arts (2014)

Political Science

SAINT EDWARD'S UNIVERSITY

  • Chapter founder and president, Model United Nations

  • Media Director, College Democrats 

  • McNair Scholars Program Fellow

EXPERIENCE

Background & Expertise

2019-2020

Marketing Associate, Podcast Producer

Hello Seven

  • Producer of The Hello Seven Podcast (formerly known as "The Million Dollar Badass Podcast") with guests such as Melody McCloskey (CEO of Styleseat), Mahisha Dellinger (CEO of Curls), Nicole Lapin (NY Times Bestselling Author, News Anchor), and more. Duties include strategic planning of upcoming seasons and guests, coordinating with graphic designer, post-production team, and sponsors.

  • In-house copywriter. Responsible for creating copy for daily social media posts, weekly emails, and program launch campaign emails (15-20 emails per campaign).

  • Social media manager. Track metrics, create data-based posting strategies with accompanying content calendar, hashtag research, post optimization, IG Story updates, Facebook community management. Responsible for staying up to date with industry trends.

  • Program-related duties include: assist with executing live events, provide guest coaching and live trainings re: marketing strategies for clients, review client submissions and provide weekly written feedback.

  • Other duties: troubleshooting automated webinar funnels, creating sales pages, scheduling, wordpress backend tasks, content creation for Facebook Ads

2018-2019

Director of Content 

Affinity Connection

  • Department supervisor. Hire, train, and supervise freelancers, content department assistant, and interns to provide effective and engaging content that grows key metrics for approx. 200 clients (B2B, education, fraternities, churches, local fire department, and various non-profits).

  • Project manager. Provide creative direction, assigns, oversees and evaluates editorial development for all client direct marketing programs, including social media, email newsletters, print publications and fundraising solicitations. Works with Account Managers and Project Managers to effectively execute the production schedule by creating strategic content campaigns

  • Executive editor. Collaborate with publishers, advertisers, staff writers/photographers, and production team to create weekly, monthly, and quarterly print newspapers, magazines, and online content.Develop data-driven marketing strategies to increase regional readership, email open rates, and website visits. Publications include: Pennsylvania Business Central, Marcellus Business Central, Women in Business, and for the Chamber of Business and Industry of Centre County, and happyvalley.com

  • Social media manager. Create content plan and oversee execution on Instagram, Facebook, and Twitter by department interns. Identify brand sponsorship opportunities and collaborate with account executives to secure paid advertising.

2018-2019

Executive Editor 

HappyValley.com & Pennsylvania Business Central+

  • Executive editor of Pennsylvania Business Central, Marcellus Business Central, Women in Business, and the quarterly newspaper for the Chamber of Business and Industry of Centre County

  • Managing editor of happyvalley.com and related social media channels

  • Create editorial calendar and assign articles, source talented writers and editors

  • Identify and collaborate with industry professionals for features and in-content advertising opportunities

  • Layout each edition with graphic design and production team

  • Identify, nominate, and create bios for industry lists (Top 100 People, Foremost under 40, etc.)

SKILLS

PROJECT MANAGEMENT

ADOBE PHOTOSHOP, INDESIGN

RESEARCH & ANALYSIS

BASIC HTML, WEB DESIGN

WORDPRESS, JOOMLA, DRUPAL

EMAIL MARKETING, COPYWRITING

LET’S CONNECT

Are we a good match? I’d love to hear from you.

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